The 30-Year Pandemic

Art Kleiner
3 min readJun 23, 2022

A “Bright Swan” scenario of how humanity might cope with the lingering, mutating presence of Covid-19.

Photo by Jaromir Chalabala

Like black swan scenarios, these are unexpected events with extreme impact; coming from out of nowhere. More Bright Swan scenarios are available here.

Thank you to students in New York University’s Future of Media class, Summer 2021 (the

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Art Kleiner

Writer, consulting editor w KleinerPowell.com. Books: The AI Dilemma, Wise Advocate, Age of Heretics, Who Really Matters, 5th Discipline Fieldbook.